Emma Coates Leaves England Under-23s Post to Take Helm at NWSL's Bay FC

Marking a major shift in her coaching journey, Emma Coates has resigned her post with the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.

Fresh Beginnings

Coates succeeds Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “The experience has been formative both in my career and as an individual. Now, I feel ready and excited to challenge myself in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. She will be joined to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a former FA women’s technical director, highlighted Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of nurturing talent to compete at the highest levels.”

“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were searching for,” she continued.

Club Context

Bay FC experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before struggling to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their venture abroad. They have played a crucial part in strengthening the pathway between the WU23s and the senior squad.”

“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” he finished.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates has overseen the rise of several players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff is now underway, with the aim to continue the progress of the Women’s Under-23s setup in the coming years.